100% of the sample surveyed were at the show purely to evaluate ServiceDesk software in the interest of purchasing the most suitable for their business. Of these, 90% were at the show for the first time and 10% were there on a second occasion meaning none of the visitors surveyed had been to the show more than once before.
When asked as to the relevance of the show to an IT professional all of the people surveyed found the show relevant to them with most finding it highly relevant.
When asked as to what would make the show more interesting and relevant to them visitors listed greater diversity, less repetition in the seminars and more 1 to 1 demonstrations as their main suggestions. |